Vestrum America

Managed the complete digital presence for Vestrum America, a premium equestrian apparel brand, building and executing across every major channel from the ground up.

Designed and developed the brand’s website, creating a visual and editorial experience aligned with Vestrum’s position in the luxury equestrian market. Produced original ad creative and wrote copy for paid digital campaigns, with messaging and visuals developed to connect with a competitive equestrian audience. Built and maintained the brand’s social media presence, handling content strategy, creative direction, and lifestyle campaign work that translated Vestrum’s identity into a cohesive, channel-native voice. Supported retention and conversion through email marketing, managing both the creative and strategic side of campaigns.

The lifestyle campaign work extended Vestrum’s visual world beyond product, building brand equity through aspirational content rooted in the equestrian environment.