GET TO KNOW EMERSON LANE
I’m a digital marketer and creative with deep experience in the luxury space, helping premium lifestyle and equestrian brands build a digital presence that feels elevated, intentional, and current.
My work lives at the intersection of strategy and aesthetics. I’m detail-obsessed, design-driven, and results-minded—so every piece of content, every email, and every website update isn’t just “pretty,” it’s purposeful.
LET'S GET PERSONAL.
I’ve always been someone who notices the details. The tone of a brand, the way a website feels, the difference between good and exceptional. That’s what pulled me into luxury marketing in the first place. I love building digital experiences that feel intentional, elevated, and effortless.
Outside of work, I’m usually at the barn. The equestrian world has shaped how I think and work through discipline, high standards, and consistency. I bring that same mindset into every project because in both marketing and riding, the smallest adjustments make the biggest difference.
EXPERIENCE
JANUARY 2025 - PRESENT
NewStyle Digital
Marketing Account Executive
At NewStyle Digital, I work hands-on across the full digital marketing stack for luxury and equestrian brands. I lead strategy and execution for social media, email marketing, paid ads, website builds and optimizations, content production, and copywriting, while also serving as the primary point of contact for many client accounts.
My role blends creative direction with performance marketing. From building revenue-driving email campaigns and flows to producing editorial-level content and refining Shopify experiences, I focus on creating digital work that looks elevated and drives measurable growth.
JANUARY 2022 - PRESENT
Net Gain Consulting
Human Resources & Marketing Consultant
In addition to my digital marketing work, I’ve supported businesses as a Human Resources and Marketing Consultant, helping teams stay organized, compliant, and ready to scale. On the HR side, I’ve managed essential operations including payroll, new employee onboarding, and health insurance coordination, creating smoother internal systems that support day-to-day growth.
Alongside HR support, I work with small business marketing clients to strengthen their digital presence and scale. From strategy and content to email and web improvements, I help growing brands build a foundation that looks professional, performs well, and is built to expand.
AUGUST 2018 - MAY 2020
Sofia's Hope
Arts and Programs Marketing Coordinator
I began with Sofia’s Hope as a volunteer and later joined the team part-time as the Arts and Programs Marketing Coordinator. In this role, I worked closely with hospitals and hospital management teams to connect Sofia’s Hope with patients and coordinate meaningful programming for pediatric cancer patients and their families.
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I helped plan and manage in-person events, served as a key liaison between multiple stakeholders, and supported the organization’s outreach through social media content and print and digital graphics. This experience strengthened my ability to manage real-world logistics while creating marketing materials that communicated with care, clarity, and purpose.
EDUCATION
2020-2023
Bachelor of Arts
Nova Southeastern University
I graduated from Nova Southeastern University with a Bachelor of Arts in Entrepreneurship and a minor in Marketing. My coursework included multiple experiential marketing classes focused on building real-world campaigns from the ground up.
One standout project required my team to create a new product, develop the full brand identity, and bring it to market through strategic planning and promotion. Our work was selected to advance to national finals, recognizing both the strength of the concept and the execution behind it.
2020
High School Diploma
School for Advanced Studies
I attended the School for Advanced Studies (SAS), ranked the #3 public high school in the country. I managed a rigorous academic schedule that combined a full-time AP course load with a full-time college course load through Miami Dade College.
Alongside advanced coursework, I completed numerous marketing-focused classes and gained hands-on creative experience working as the flyer and event graphic designer for Miami Dade College during the 2019–2020 winter semester.