THE ICON. REBORN IN FIRE.

For the launch of the new Parlanti Pro Collection, I supported the campaign from concept through execution across creative, content, and digital rollout. The goal was to position the new Pro line as an evolution of an icon, grounded in performance heritage while signaling a bold next chapter.

I contributed across photography and content direction, graphics creation, launch strategy, website design and copy, paid media assets, and social campaign content. I also helped develop the campaign line, “The icon. reborn in fire.” The creative direction intentionally referenced the Year of the Fire Horse, with the 2.6.26 release date selected to align with that theme and reinforce the narrative.

The campaign was designed to feel powerful, performance-driven, and historically rooted, while delivering a cohesive visual and messaging system across channels.

Scope included:
Campaign concept support, photography and content direction, graphic design, website and landing content, paid and social assets, launch strategy, and campaign tagline development.