PONYTAIL BOWS

I support Ponytail Bows, an equestrian accessories brand, with digital marketing and brand execution focused on increasing visibility, engagement, and community growth. My work centers on creating a consistent, on-brand presence that highlights product launches, color stories, and the details that make the brand stand out.

I manage social media strategy and content, support website updates and management, and create elevated photo and video assets designed for strong performance across channels. I also oversee influencer program management, coordinating partnerships and content to expand reach and strengthen brand credibility within the equestrian space.