Light As Air. The Parlanti Malibu.

Led the full creative and strategic rollout for the Parlanti Malibu Collection launch, serving as Creative Director, photographer, and photo editor across all digital touchpoints.
Concepted and executed the visual identity for the campaign from the ground up, handling on-location photography and post-production to ensure a consistent, brand-elevated aesthetic across every channel. Strategic responsibility covered the full digital ecosystem, from social content architecture to email and web, with each touchpoint built to reflect Parlanti's position in the premium equestrian market.