DP Saddlery

Led a comprehensive digital buildout for DP Saddlery, delivering a fully custom website with integrated CRM, along with a complete email marketing program and ongoing social media management.

Handled the full website build from design through development, incorporating a custom CRM integration to support customer management and streamline operations on the backend. On the email side, designed and built campaign templates and established the full marketing infrastructure in Klaviyo, including automated flows built to nurture and convert DP Saddlery’s core audience of women returning to or newly entering the horse ownership journey. Social media management rounded out the engagement strategy, keeping the brand active and connected across channels.