AMORE IN MOVIMENTO

For the Amore in Movimento campaign, I led creative direction for a global launch featuring Olympian Jessica Springsteen and Belgian showjumper Nicola Philippaerts. The campaign was designed to capture movement, precision, and the emotional intensity that defines elite performance sport, while reinforcing Parlanti’s Italian heritage.

As Creative Director, I shaped the visual and narrative direction of the campaign, ensuring the concept translated seamlessly across photography, digital assets, and launch messaging. I sourced and managed the campaign photographer, overseeing the creative alignment from pre-production through final delivery to ensure the imagery embodied the energy and sophistication of the collection.

Beyond creative direction, I developed the digital launch strategy, mapping how the campaign would roll out across web, social, and paid media. This included sequencing content, defining messaging pillars, and ensuring consistent storytelling across every touchpoint. The result was a cohesive, performance-driven campaign that elevated the brand and aligned world-class athletes with a heritage footwear icon.